Premier Finance Privacy and Cookie Policy
Who we are
Premier Finance (London) Ltd is an appointed representative of Abundance Finance Ltd, who is authorised and regulated by the Financial Conduct Authority under the firm reference number of 926161
Premier Finance (London) Ltd is a firm registered in England & Wales under registration – 15877354. Registered Office – 26 St. Aidans, Seahouses, England, NE68 7SS
What data do we collect?
Our Company collects the following data:
- Title, name, date of birth, gender, nationality, civil/marital status, contact details, addresses and documents that are necessary to verify your identity
- Employment and remuneration information, (including salary/bonus schemes/overtime/sick pay/other benefits), employment history
- Bank account details, tax information, loans and credit commitments, personal credit history, sources of income and expenditure, family circumstances and details of dependents
- Health status and history, details of treatment and prognosis, medical reports (further details are provided below specifically with regard to the processing we may undertake in relation to this type of information)
- Any pre-existing Mortgage and Insurance products and the terms and conditions relating to these
How do we collect your data?
We will collect and record Your Personal Data from a variety of sources, but mainly directly from you. You will usually provide information during the course of our initial meetings or conversations with you to establish your circumstances and needs and preferences in relation to Mortgages and Insurance. You will provide information to us verbally and in writing, including email.
We may also obtain some information from third parties, for example, credit checks, information from your employer, and searches of information in the public domain such as the voters roll. If we use technology solutions to assist in the collection of Your Personal Data for example software that is able to verify your credit status. We will only do this if we have consent from you for us or our nominated processor to access your information in this manner. With regards to electronic ID checks we would not require your consent but will inform you of how such software operates and the purpose for which it is used.
Special Category Data
In the course of your interactions with Premier Finance (London) Ltd you may share information that is classified as ‘Special Category Data’. This could include data about:
- Race
- Ethnic origin
- Politics
- Religion
- Trade union membership
- Genetics
- Biometrics
- Health
- Sex life
- Sexual orientation
Where you do share information relating to any of these categories e.g., when you may share information about your health or a characteristic of vulnerability Premier Finance (London) Ltd will always seek explicit consent from you to store and process such information.
How will we use your data?
Our Company collects your data so that we can:
- Process your application and manage your request.
- Email you with special offers on other products and services we think you might like.
- To monitor the performance of our products and services to ensure consumer outcomes are being achieved
| Purpose/Activity | Type(s) of data | Lawful basis for processing |
| To initially engage with you to discuss your requirements |
· Identity · Contact |
Consent
Necessary for our legitimate interests |
| To source products, provide indicative quotes, and process & deliver your application for a mortgage or protection product |
· Identity · Contact · Financial · Transaction · Marketing & Comms · Special Category |
Performance of a contract with you To comply with a legal obligation Necessary for our legitimate interests (to recover debts due to us) Explicit Consent |
|
To manage our relationship with you which will include: · Notifying you about changes to our terms or privacy policy · Customer reviews / surveys · Re-engagement when existing products nears expiry / review protection needs |
· Identity · Contact · Profile & Usage · Marketing & Comms |
Performance of a contract with you To comply with a legal obligation Necessary for our legitimate Interests (to re-engage with you to review your existing mortgage / protection needs, and to maintain and improve customer service standards) |
| To respond to case enquiries and input to & defend against complaints |
· Identity · Contact · Profile & Usage · Transaction · Marketing & Comms · Special Category |
To comply with a legal obligation Necessary for our legitimate interests (to ensure that complaints can be responded to accurately) Legal Claims & Judicial Acts |
| To perform an affordability check for a property on behalf of an Estate Agent or New Home Builder |
· Identity · Contact · Financial · Profile & Usage |
Necessary for our legitimate interests and of the New Home Builder / Estate Agent (to ensure that a property is affordable before proceeding with the purchase process) |
| To administer and protect our business and our website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) |
· Identity · Contact · Technical |
To comply with a legal obligation Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) |
| To use data analytics to improve our website, products/services, marketing, customer relationships and experiences |
· Technical · Profile & Usage |
Necessary for our legitimate interests (to analyse customer usage, update our website, to develop our business and to inform our marketing strategy) |
Lawful Basis for Processing Data
If you agree, Our Company will share your data with our partner companies so that they may offer you their products and services.
| Type of recipient | Reason |
|
Lenders and protection product suppliers
|
To source and submit applications in order to conclude the contract for the mortgage / protection application and the ongoing servicing of these contracts. |
| External suppliers | Specialist IT system providers to facilitate the sourcing of products, to provide continuing advice, to inform you about relevant products and services, and to request feedback on customer service standards. It may also be necessary to share your personal information with non-affiliated companies who perform support services on our behalf including those that provide professional, legal or accounting advice to Premier Finance (London) Ltd |
| Solicitors / Conveyancers | To update the firm of solicitors / conveyancers with whom you are interacting about the progress of your application and confirm your identity / proof of deposit. |
| Estate agents / new home builders |
To update the firm of mortgage / protection advisers, estate agents and home builders with whom you are interacting about the results of affordability checks and progress of your application. |
| Licensed Credit Agencies | For the purposes of confirming your identity to comply with Anti Money Laundering requirements to perform a credit assessment to assess your eligibility; as part of an application request for a Lenders Decision In Principle; and to perform a credit assessment with your consent as part of a full application. |
| Regulators |
Sharing of information may be necessary to fulfil our legal obligations as a regulated profession, for example with the Financial Conduct Authority, to verify your identity and comply with Anti Money Laundering legislation, and otherwise co-operate with law enforcement, legal proceedings or regulatory authorities. |
| Others |
Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice |
When Our Company processes your data, it may send your data to, and also use the resulting information from, credit reference agencies to prevent fraudulent purchases.
How do we store your data?
We do not envisage that the performance by us of our service will involve Your Personal Data being transferred outside of the United Kingdom.
| Purpose of processing | Retention |
| Successful mortgage / protection applications | For the full mortgage or protection policy term – six years from the date the application completes. |
| Withdrawn, stalled, incomplete and failed mortgage/ protection applications |
2 years from the date the latest application was started, or 6 years from the application submitted date if application was submitted and subsequently rejected or from creation date if advice has been provided but not pursued |
| Affordability assessments for new build property |
2 years from Decision In Principle if affordability check does not proceed to a full mortgage application |
|
Enquiry data obtained from third parties (Estate Agents, websites) that do not result in an application for a mortgage / protection product |
2 years from the date the lead was received from the Introducer |
Marketing
Premier Finance (London) Ltd understands that with the introduction of the Consumer Duty, it is likely the level of communications issued by our business will increase. This will be necessary to support customers to understand the products and services offered and to provide support to customer throughout the lifecycle of the relationship.
Our Company would like to send you information about products and services of ours that we think you might like
If you have agreed to receive marketing, you may always opt out at a later date.
You have the right at any time to stop Our Company from contacting you for marketing purposes or giving your data to other members of the Our Company Group.
What are your data protection rights?
Our Company would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:
The right to access – You have the right to request Our Company for copies of your personal data. We may charge you a small fee for this service.
The right to rectification – You have the right to request that Our Company correct any information you believe is inaccurate. You also have the right to request Our Company to complete the information you believe is incomplete.
The right to erasure – You have the right to request that Our Company erase your personal data, under certain conditions.
The right to restrict processing – You have the right to request that Our Company restrict the processing of your personal data, under certain conditions.
The right to object to processing – You have the right to object to Our Company’s processing of your personal data, under certain conditions.
The right to data portability – You have the right to request that Our Company transfer the data that we have collected to another organization, or directly to you, under certain conditions.
If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at our email:
Call us at:01665 497007
Or write to us: 26 St. Aidans, Seahouses, England, NE68 7SS
Cookies
Premier Finance London Ltd uses cookies to track and test customer engagement and actions throughout the customer journey or customer communications. Premier Finance London Ltd understand that under the Privacy and Electronic Communications Regulation (PECR) opt-in consent is required when these types of cookies are used.
Cookies are text files placed on your computer to collect standard Internet log information and visitor behaviour information. When you visit our websites, we may collect information from you automatically through cookies or similar technology.
For further information visit www.allaboutcookies.org
How do we use cookies?
Our Company uses cookies in a range of ways to improve your experience on our website, including:
- Keeping you signed in
- How you post and comment to our blog posts
- Where you send data to us via our contact forms
What types of cookies do we use?
There are a number of different types of cookies, however, our website uses:
Functionality – Our Company uses these cookies so that we recognize you on our website and remember your previously selected preferences. These could include what language you prefer and location you are in. A mix of first-party and third-party cookies are used.
Advertising – Our Company uses these cookies to collect information about your visit to our website, the content you viewed, the links you followed and information about your browser, device, and your IP address.
How to manage cookies
You can set your browser not to accept cookies, and the above website tells you how to remove cookies from your browser. However, in a few cases, some of our website features may not function as a result.
Cookie Audit Policy
As our site uses third party applications, we subscribe to Usercentrics Cookiebot to ensure that your data is kept safe and our site is regularly updated and audited. You can opt out of cookie collection at any time using our opt out popup.
Privacy policies of other websites
Premier Finance London Ltd website contains links to other websites.] If you click on a link to another website, our privacy policy no longer applies, and we recommend you review that sites privacy policy to establish how they will process your data.
Compliance in the UK
In the UK, the rights and obligations regarding protection of an individual’s personal data are written in the Data Protection Act 2018 (the ‘DPA’ or the ‘Act’). In addition to the DPA, if you communicate by electronic messages, you also need to comply with the Privacy and Electronic Communications Regulations (the ‘PECR’).
We are often asked whether this privacy notice is GDPR compliant. The answer is that it is, because the requirements under the General Data Protection Regulations are incorporated into the DPA. By complying with the DPA, you comply with the GDPR.
Post-Brexit, UK law, the DPA, still applies.
We are less frequently asked if this privacy notice complies with California privacy laws, or others around the world. The answer is that it doesn’t. The reason that it doesn’t is because we assume that your business is located in the UK, and therefore that the State of California has no legal jurisdiction over your activities unless you operate a physical business in California or have registered a subsidiary there.
The requirements under the DPA are similar in extent to prior data protection law in the UK. If your business complies with prior law, then the changes you need to make are likely to be small.
The possible implications for non-compliance are now much more severe. In theory, the Information Commissioner’s Office (the ICO) has the power to fine a business 4% of its annual worldwide turnover.
However, regarding selling to consumers we believe that the ICO in practice is unlikely to fine many small businesses and organisations without having first given a warning. Having a privacy notice (such as one based on this template) that shows some effort to comply with the law is likely, in our opinion, to generate enough goodwill with the ICO to avoid a fine in the first instance.
Updating your website privacy notice is not the only requirement for compliance with the DPA. You are also likely to need to change how customers and visitors can access personal data held about them, and create new procedures for obtaining compliance to collect and use personal data.
You may also need to update other legal documents, in particular, your website terms and conditions. Free versions of these are also available from our website.
Changes to our privacy policy
Our Company keeps its privacy policy under regular review and places any updates on this web page. This privacy policy was last updated on 19/03/2025
How to contact us
If you have any questions about Our Company’s Privacy Policy, the data we hold on you, or you would like to exercise one of your data protections rights, please do not hesitate to contact us.
Email us at: andy@premierfinancelondon.co.uk
Call us at:01665 497007
Or write to us: 26 St. Aidans, Seahouses, England, NE68 7SS
How to contact the appropriate authority
Should you wish to report a complaint or if you feel that Our Company has not addressed your concern in a satisfactory manner, you may contact the Information Commissioner’s Office at www.ico.org.uk
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